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Great customer service, even after the purchase, is a big determining factor on whether your business will be successful.

As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Tiffany S. Williams.

When it comes to describing Tiffany S. Williams, MBA, the phrase “Real women support other women,” is an understatement. A motivational and inspirational force to be reckoned with, Williams is Founder and CEO of Rich Girl Collective, an online training academy for women who are looking to turn their passion into a side hustle or a successful full-time business. After unsubscribing from the narrative that women can’t “have it all” as a working professional, Tiffany has made it her life’s work to assist other women in transitioning from full-time employee to full-time entrepreneur using online businesses as their vehicle. Tiffany is a firm believer in the idea that “great reward follows hard work” and she uses this mantra to encourage others to get out of their own way so that they can live a life that brings them joy and fulfillment. As a dynamic online business coach, digital marketing consultant, two-time best-selling author, and speaker, Tiffany has grown her tribe to over 70,000 women in her private online communities. As an online business strategist, she teaches her students the same strategies that she learned and implemented while working in corporate America that have propelled her to unprecedented levels of online business success. When she isn’t helping her students build their business, she is consulting corporations on their digital marketing strategy and workplace community culture. To date, Tiffany has been featured by and contributes to Forbes, Thrive Global, and Addicted 2 Success. In her spare time, she enjoys spending time with family, working out at the gym, and traveling the world. If you are looking for a relevant, relatable and real voice to pour into your employees, students, or clients, Tiffany S. Williams, is your match. …


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For my series on strong female leaders, I had the pleasure of interviewing Jessica Storry.

Jessica Storry is the Creative Director and Co-Founder of SNACK. She has worked as a digital designer for more than 15 years, with a wide spectrum of clients ranging from startups to Fortune 500 companies. In 2012, she launched a digital agency called create great things creating websites and digital strategies to bring companies to life, which has spun-off into multiple business partnerships, including Stockpress (a Digital Asset Management platform) and SNACK™.

Can you tell us a bit about your “backstory”?

As I look back on my professional life, I realize how fortunate I have been to explore a number of different career paths. They have all played a significant part in helping shape who I am personally, professionally and creatively. As I continue learning and exploring different avenues, I have realized that who I am and what I do today — and the passions and expertise I have developed over time — lead me back, full circle, to where I started. …


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I had the pleasure of interviewing Dan Katcher.

Dan Katcher is the CEO and Founder of Winebars, introducing the world’s tiniest wine rack. Dan is also the CEO and Founder of Rocket Farm Studios, an award-winning app development consultancy.


Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I am a software nerd from way back. I’ve been involved with tech startups in the Boston area for almost 20 years and have been part of the founding teams for seven different startups. In 2006 I took my first crack at Winebars when I came up with the original idea and design. I quickly realized I didn’t have the chops to get Winebars to market, so we shut that original company down. In 2008 (about six months after apps started in the iOS app store), I started Rocket Farm Studios to help people make apps. Rocket Farm has been amazing and taught me so much about business, but I could not get Winebars out of my head. So in 2008, I tried again — raised a little bit of seed money from some friends, and off we went.

Can you tell us a story about the hard times that you faced when you first started your journey?

Can I count the Covid pandemic as hard times? We were completely funded on Kickstarter in the teeth of a burgeoning pandemic — March 18th. I still can’t believe we got funded in that environments, but thank goodness we did. Of course, the pandemic threw off everything. We took a 2–3 month hit on our schedule because everything came to a stop. But the team was patient and determined and came through. …


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“You don’t have to transform into the character, be your true authentic self”.

I had the pleasure of interviewing Mark McKinnon.

Mark played the lead role in the BET Her film “The Waiting Room”, that premiered October 17th. BET Her is an initiative from BET Networks and MegaMind Media which includes four female-centric original short films. Directed by Sheryl Lee Ralph, “The Waiting Room” follows the lives of two women as they wait to hear if they have breast cancer and their journey after receiving the life-changing diagnosis. Mark has dedicated this role to both his grandmother who died of breast cancer and father who died of prostate cancer. …


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In my opinion, it is very hard to lead a team of people you have never met before so I like to establish a base and relationship from the start. For instance, we have 135 people who currently work for us, and 65 are based out of Fort Worth, where I am located. I have made it a point that whenever we have a new hire, to introduce myself, have a brief one on one, even if it is just passing by and saying hello grabbing a cup of coffee.

As a part of my series about strong female leaders, I had the pleasure of interviewing Raquel Gottsch.


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Every point that the process touches your consumer is an opportunity to wow them, no matter how small it might seem. Even the packing slip. The small things add up.

As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Esti Chazanow

Esti Chazanow is the co-founder and brand manager of LIV Watches. She grew up in Melbourne, Australia, and studied education and business in college, eventually focusing on management, marketing, and organizational structure and curriculum development in the nonprofit and education worlds. In 2009, she met her husband, watch industry entrepreneur Chaz, and they united their backgrounds and expertise to create a brand that would produce high quality, unique watches at an accessible price point, direct to consumers, and build relationships. LIV launched on Kickstarter in 2014, and the rest is horological history. Esti is passionate about educating anyone who comes into contact with LIV about the rich tradition of Swiss watchmaking. Her focus is on multi-channel communication and working with the LIV team to craft an authentic fan experience — because the word “customer” doesn’t do justice to the enthusiasm LIV fans have for the brand. …


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Be decisive when you need to be, a decision allows you and the process to move forward.

As a part of my series about strong female leaders, I had the pleasure of interviewing Jean-Marie Heins.

Jean-Marie Heins, a distilled spirits industry veteran, brings her extensive marketing and operations experience to Broken Shed Vodka. She has held leadership roles at Sidney Frank Importing Company, Inc. where she was instrumental in the launch and development of brands including Casamigos Tequila, Grey Goose Vodka and Jägermeister, developing and executing a variety of innovative marketing programs for the company’s full portfolio of brands. …


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…Well, that’s an absolutely great question. I love to eat, I love to do things for my friends and family, so what better way to enjoy both than to become a chef!

I had the pleasure of of interviewing The Tiny Chef aka Cheffy.

Best known as the host of, The Tiny Chef Show, Cheffy just released his new book, “The Tiny Chef and da mishing weshipee blook!”, with Penguin Random House! Cheffy is VERY excited that his friend RuPaul will be narrating the audiobook with him. RuPaul helps share Cheffy’s missing “Blegaful Shew” recipe at the end — in hopes that parents and kids will cook it together after reading the book. …


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Have empathy for all and always try to take into consider what someone is going through on a personal level not always a work level.

As a part of my series about strong female leaders, I had the pleasure of interviewing New York based artist Deanna First.

Deanna’s work centers on her fascination of the female form and capturing the many personalities of her muses. She explores these themes through a combination of pencil, marker, watercolor and digital editing. A broad range of illustration styles sets her work apart from the crowd.

She received her Bachelor of Arts Degree from Kent State University in Fashion Design. It was there she pronounced her love for fashion illustration. She later went on to work for Elie Tahari, J.Crew …


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Master your storytelling. As you scale and hire more employees, your company’s story will evolve as well.

I had the pleasure of interviewing Gus Balbontin. Born and Bred in Wild Patagonia. Gus never allowed his small town and humble beginnings get in the way of his dreams. A heathy disrespect for authority and a severe care of FOMO (fear of missing out) landed him in Australia at 17. By the age of 22, he had dropped out of school, hitchhiked South America, set up his first business and landed his dream job.

Thank you so much for joining us in this interview series! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

About

Alexandra Spirer

I am an entrepreneur, publicist, journalist and event producer based in Sunny Florida. My passion is writing & giving back to others.

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