David Meltzer recently interviewed Craig Siegel for Entrepreneur Magazine for his podcast the Playbook.
David Meltzer, founder of Sports 1 Marketing, is joined by Craig Siegel, Founder of Cultivate Lasting Symphony. David refers to Craig Siegel as the next Gary Vee. Craig Siegel is a Speaker, Coach, Entrepreneur, Breakthrough Manufacturer and Host of The CLS Experience Podcast. David brings Craig on to dive deep on the art of the revamped mindset, discuss the relationship between success and failure, and learn how Craig’s energy and enthusiasm has differentiated The CLS Experience from all other Podcasts.
Craig provides several tips on how to discover your potential and find your true calling in life. These two juggernauts discuss how to revamp your mindset and alter your map of the world so that where you once saw limitations, now you see limitless opportunities and possibilities. This episode provides insight into the mental framework that will allow you to live your life with enthusiasm and purpose. If you’re feeling stuck, unfulfilled, or struggling to find your purpose in any facet of life, tune into this conversation. This special Entrepreneur feature will elevate your state and have you learning how to revamp your mindset, get on absolute fire, and fulfill your destiny.
David: Today I have Craig Siegel. He’s a Mindset Host, obviously a Mindset Coach. If you haven’t heard The CLS Experience, you have not heard a podcast. One of my favorite interviews that I’ve ever done. He’s also the Founder of Cultivate Lasting Symphony, that’s the CLS of The CLS Experience.
“Craig, before we start. I just have to tell you, I have over 600 something guests. Biggest billionaires, millionaires, entrepreneurs, celebrities, athletes, entertainers, and every once in a while I see the names on my list for the day and I get this tingly feeling that I have a superstar coming in. And I get more excited about the superstars that nobody knows about than I do the Danica Patrick’s, the Dan Aykroyd’s and the Cameron Diaz’s of the world because everybody expects those people to have a higher frequency, but I love when I bring someone like you on that has the frequency of success, the mindset of success, the desire that they must be what they can be, which is all displayed on The CLS Experience.”
You know, brother, where did that start for you?
Craig: First of all, thank you so much for the love and the compliments, it means a lot coming from anyone, but specifically you Dave, as you know how much respect and how high I hold you in terms of just everything. In terms of the passion and the drive, you know, I’ve always had a tremendous amount of drive and determination, the issue was, Dave, I wasn’t able to place it in the correct purpose or passion. Like I didn’t know exactly was my passion and just like you, I was on Wall Street years ago, and I had a ton of success. And as anyone can imagine, the audience listening, with finance and Wall Street, there’s a lot of ups, there’s a lot of downs and so forth. But also, similar to you, I wasn’t living in a state of gratitude like I am now. And ultimately, I was able to finally identify what fuels my passion, my fire, and it just so happens, not to sound too spiritual, but when the pandemic happened, and I heard the whispers, not only is this my passion, helping people revamp their mindsets and fulfill their potential and so forth, but it’s also my purpose. And once I realized, like that, that the writing was on the wall, I just went all in, I didn’t hesitate at all. So, to answer your question, I’ve had the drive for a long time. I’ve just been looking for the correct outlet. And finally, I can honestly say, I’m living in my vision, as I’m here talking to you today.
David: That’s awesome. And to revamp a mindset, you indicate an art of revamping a mindset. And I can’t think of a better place to revamp your mindset, especially with what’s going on in the stock market right now. You’re a wall street guy, you know, I’ve gave and learned my lessons on focusing my emotional attention to something that’s not stable — that I don’t have control of. And part of, for me, revamping my mindset is knowing I have control of my mindset, my heart-set, and my conscience.
Where did you transform those lessons from working within the context of a really instable, personal, professional environment called Wall Street?
As we saw today, with GameStop, I know people will look back on this as another reiteration of, you know, this is not a true, stable environment to revamping a mindset that you have control of.
Craig: Yeah, it’s such a great question.
And so, when I got to Wall Street a little bit out of college is when I started studying within. I started studying neuro-linguistic programming, or NLP. And that was when I realized that nobody is broken. It’s just that our frames can be warped or corrupted. And by altering, literally like tilting my head, to change your perspective, everything opens up. And when you adjust your map of the world, your world changes. And so, I realized that I was capable of so much more. And I’ve applied this to the marathons that I ran a couple years back, but ultimately, just like you just said, with all the chaos right now in the stock market, there’s just too much unpredictability. And the art of the mindset is one thing — just like you just alluded to — you can control what you give certain emotions to, right? Like we can even go as far as change what we associate pain and pleasure to on a very deep level. But when it comes to you said today, GameStop and crazy stock, it’s just out of our control, and it’s just, it’s too much — it’s too crazy. And so, simply put, I just want to help people understand what they’re capable of, fulfill their purpose and their passion, and ultimately exceed even what they think is possible for them in terms of their potential. And with the mindset and the art of the revamped mindset, once you’re unplugged sort of speak, or awakened as I like to say, it’s not what can I do? It’s what can’t we do?
“David: And awakening is an interesting term because it doesn’t happen overnight, right? I’m a big evolution person, not a revolution person. I can look back and connect the dots backwards to facilitate how things have evolved, how they’ve segmented, how they’ve accelerated and grown within the context of what my own behaviors were, my attention and intention, you know? But guys like you and I, who are hard hitting, persistent, scarce, competitive people, yet we were introduced to NLP to TLC to quantum healing and physics and metaphysics and, you know, like you said, you’re a very spiritual person now, but I think it’s important for you to share with people the resistance that you had initially to spirituality and then, why were you open to NLP, which obviously has allowed you to evolve to “woke” or awaken or pursue a different journey of enlightenment?”
Craig: Yeah, unbelievable questions, Dave, and the truth of the matter is when I was in college and everything prior, even though there were signs that I had that entrepreneurial spirit, I was essentially lost in the wilderness with no compass. I wasn’t, I didn’t know what I wanted to do, per se. I didn’t know what I was capable of and so forth. And so, after college when I got to Wall Street, I simultaneously was so interested in finding out how I can improve. Because here I was, the young rookie on the block, and I wanted to be successful. And I had that drive and that passion, and I wanted to place it in the appropriate places. And so, I stumbled upon NLP, and basically just the concept of becoming unplugged or awakened, so to speak. When you revamp your mindset, there’s nothing that you can’t accomplish. And I started to see results. I utilized techniques such as modeling and anchoring, and so forth. And all of a sudden, my map of the world expanded and where I used to have limits, I started to see opportunities. It was literally like everything was limitless. And I started to have a ton of success, success that I never thought possible for me.
“And so, it was around this time after college, right when I got to Wall Street, that I went on such a deep dive and started to explore the mindset and my spirit. And then ultimately, when I started to see those results being manufactured, I opened myself up to spirituality and stuff of that nature and also living in a state of gratitude. And I think it’s all intertwined. They’re all connected. And so, once I started doing that, like I said, the shackles came off, and I was able to really fly.”
David: You know, another reason I wanted to have you on the podcast is that, you know, for my mission to empower over a billion people, I need 1,000 people like you, you know? I’m looking and seeing, okay, who and where are the seeds that I can plant for the trees that I may never sit under? Who are the, you know, must-be-what-I-can-be people that live and have learned to live with passion and have evolved to this point? And with the CLS podcast, you have the platform to empower 1,000 to empower 1,000 more, which, you know, expands and accelerates my mission of over a billion people to be happy. But you also have a personal purpose behind CLS and the podcast itself and I respect that because most of the mission in my life was motivated by my own mom. And I know your parents play an integral role in why you created the podcast, and why you’re so passionate about spreading the light through your podcast.
“Craig: Yeah, such a great point, Dave, and the premise of the CLS experience is as follows. I like to have big, recognizable, legendary juggernauts on the show. People that everyone knows the name of, such as the big bad David Meltzers of the world. But everybody thinks that like, when you have these big names, you’re going to talk success stories. Here’s the thing, we have Wikipedia for that. What I like to do is do a deep dive — and I do mean deep — into what was the mindset like, when great guys like you, or women or so forth, what was the mindset like when you were at adversity? When you’re at rock bottom? How did you ricochet off? How did you push through challenges? What was the mindset required?”
Because it wasn’t so long ago that even though I was doing well in business, I was just unfulfilled, and I wasn’t happy. I had a lot going on and this was my rock bottom and, and I just, I didn’t like the path I was going down. So, with the CLS experience, we can have a huge audience (which we do, we already have 20,000 downloads in two weeks. A lot of that has to do with you, thank you so much, I love you). But the point is, is that people see these big, extraordinary juggernauts and larger than life people.
“But now we talk about the humility, right? Like the vulnerability side. Like, what was the mindset like when they were not flying high? How did they overcome that and achieve the massive success like you have? I think that’s what’s so important because that’s what people can take, and then they can take tangible techniques and apply them to their life.”
David: I love that for one reason, I remember when I started my podcast, even my radio show before there was podcasts, you know, it was always about bringing on the juggernauts to share, you know, those stories. The more interested than interesting questions that I saw when I came on your podcast that you asked and those really involved that deep seated mindset, the emotionally tied heart set of how you felt, and then also desire in light and you know, persistence, that is evading and pursuing, you know, through your CLS experience and The Playbook that I do, all the similarities that I see. But one of the interesting things I’ve learned from you is you and I also share a relationship that is very symbiotic with failure and success. And that relationship is so important. And I love the way that you apply what you’ve learned, for the age group that you’re in and the experience that you’ve had, to have such an enlightened view of success and failure and the relationship between the two.
Can you explain to me what that mindset, heart set, and desire is according to that relationship?
Craig: Yeah. What an unbelievable question, once again. And, between successes and failures, like the highs and the lows, especially when you’re an entrepreneur, right? It doesn’t just go like this, you don’t just coast unless, you know, you’re not looking for a ton of success. But when you really want to live life and take shots or take a swing, there’s going to be a ton of challenges. But — and I’ve heard you say this several times before — as long as the win column has a little bit more than the loss column, then you’re good. And the truth of the matter is, we don’t grow as much from the success stories, Dave, do we? We grow from the challenges and the times we fall. And I think what’s so important is a lot of people fall and they face obstacles and they don’t get back up. And like, a lot of my clients, when I begin with them, they have this defeated mindset. It doesn’t have to be like that. You can own your past, own your story, it doesn’t have to own you. And so, I think that we learn so much from the trials and tribulations that we go through, so that the next time we do have a ton of success, we’re doing it with a better mindset and for the right reasons. For example, living in a state of gratitude, which I’m doing right now and I know you are as well. But you know, once upon a time, you and I both weren’t. So, it’s so important to learn so much that we can from our failures, so that the next time we begin to fly, we do it the right way.
David: I love that, man. And one of the other things I have difficulty explaining to people, a very frequent question is about frequency itself. And, you know, frequency is determined upon the uniqueness, the organic nature of yourself,what they call now, an overused term, authentic, you know, being yourself. And it’s so important, especially in the digital realm, to be authentic and organic, but it’s really a frequency. And one of the areas of frequency is differentiation. Differentiation is an aggregation or an accumulation of sameness, oneness, and appreciation.
How do you differentiate yourself in a very crowded, very loud, very chaotic space like podcasting? You know, I thought there was a lot of podcasts when I started, I think there was 600,000, now there’s over 2 million podcasts and growing every day. How do you differentiate yourself and your frequency?
Craig: Yeah, so a couple different ways. Number one, I think the most obvious answer is the energy. I try to always be in an elevated state and bring up the state of every single human being that I interact with. And so, I take great pride in that every single time I have a conversation with someone, whether it’s the guy downstairs at the deli, or it’s someone on The CLS Experience, I want them to get away from that encounter feeling elevated, that’s very important to me. Make people feel good. And also, even though you just used it, it’s a very trendy word: being authentic, being real, being relatable, being humble, and also showing our vulnerabilities, right? Like, showing the world who you really are. Not just as I like to say, like the guy with the Rolex standing next to a sports car. Let people see your history, what made you, what shaped you. And I think that’s what the audiences really relate to. And I don’t know if you’ll agree with this, but I always loved comic books when I was coming up, and even though Superman is cool, to me, he wasn’t relatable, because he was unbeatable. He was basically unstoppable. I’ve always gravitated towards people who, you know, were a little bit more relatable or humane, such as Batman and so forth.
David: You know, Batman’s superpower is that he’s rich. That’s why I identify with Batman.
Craig: That’s great. But yeah, he’s human. And he’s been through stuff. And you know, you can get behind that, so to speak.
“And so, the reason why I think CLS has grown so fast, I say this as humbly as I possibly can, because I know this day and age, because there’s such an oversaturation of not only podcasts, but coaches and speakers and so forth, is that, number one, I think people can see that I’m doing it for the right reasons. And number two, you have to have an unparalleled ability to communicate with people, right? Like, you have to speak to someone, and that person has to make you want to get better or make you want to revamp your mindset. It’s like back in school, you could have a professor with such a high IQ and you knew they were so smart, but if they didn’t have any charisma, you might fall asleep in class and so, as much value as you and I have, you have to be able to portray it in a way where people want to listen, get the value, and then apply action. I think that’s key.”
“David: Well, when I watch Craig Landon Siegel, CLS, I think about enthusiasm. And enthusiasm has a root which is in theos, which means God. Connected to God, to the greatest source of light, love, and lessons. And I can tell, you know, you’re bouncing off the walls. It’s taken me years to be able to sit down when I do this, because I’m watching you dance around and I remember, even on my IG live, people going, “dude, stand still!” and it’s amazing how much energy you have.”
David: Last question.
You know, because you and I live through that source of power, light and lessons, that we live through in theos — enthusiastic lives of passion and purpose and profitability, one of those things people ask is, you know, hey, number one, do you ever turn it off? And two, aren’t you afraid of burning out? How do you have that weighted balance in your life to number one, be able to turn it off, and two — because it’s difficult for me — but two, not to burn out?
Craig: Yeah, that’s such an important question. And I’ll be straight up with you, Dave, as I always am. It’s still something that I’m working on. Life is a journey, it’s not really a destination, so to speak. So, I’m still working on being able to provide a little bit of boundaries, so to speak. Because when you’re new into something, and you’re so excited about it, you have a ton of passion — I know you can relate better to anybody — and you just want to go 100 miles an hour all the time. But the truth of the matter is, just like fitness, right, you can’t work out the same muscle every day, or the body will get used to it. Your mind, it’s so important that you give it a little bit of rest. And so, what I like to do is at a certain point at night, regardless of what’s going on, I like to check out. And that might just be turn the brain off a little bit, maybe watch some sports or something that I don’t have to think too hard. You have to set those boundaries because something that I had to learn, and this is so valuable for the audience, even if you’re doing what you absolutely love, if you’re going 100 miles an hour and you don’t come up for air, you will burn out. And so, the key is, give yourself some time and be strategic in when you take a load off so to speak or shut it down a little bit so you can recharge not only your body, but your mind.
“David: Well you’re like a young Gary Vee there and you’re always on and unfortunately, I don’t think for you and Gary watching sports is a turned down type of situation. When you’re a Jets fan all it does is create more stress and anxiety. And now who knows, like I’m a Chargers fan, so I have a little reprieve with Justin Herbert finally given me a little bit of joy, but yet they still brought down a 7–9 frustrating season. Craig Siegel, man. People, you got to keep your eye on this guy. The Cultivate Lasting Symphony, the CLS. He is the founder of that but the podcast itself is The CLS Experience. Also, his initials in case you want to know it’s Craig Landon Siegel. But most importantly, he is a mindset master and entrepreneur. And through it all, he intertwines my most important rule when I think of this, I think of Craig Siegel: be kind to your future self and do good deeds because this guy’s doing good deeds everywhere. He’s abundant, he’s happy, he’s healthy, and he’s empowering people and inspiring them enthusiastically, in theos, and I suggest everyone tune in to Craig Siegel, and of course, The CLS experience. This is Dave Meltzer, with the new up and coming Gary Vee, Craig Siegel here on Entrepreneur’s, The Playbook.”